The special click of Pitti Uomo

Pitti's 96th iteration will welcome fashion heavyweights including Givenchy's Clare Waight Keller, and iconic American artist and Raf-collaborator Sterling Ruby.

Pitti Uomo is synonymous with influence. Housed in Florence’s stunning Fortezze de Basso, the biannual trade show has, since its inception in 1972, showcased a mix of established and emerging menswear brands, becoming an important platform for designers seeking to introduce their collections to Europe, the US and Asia. The week long event has seen presentations by some of the biggest figureheads in the industry: from Craig Green to Virgil Abloh, Jeremy Scott to Raf Simons.

Taking place from 11th – 14th June, Pitti's 96th iteration will welcome fashion heavyweights such as Givenchy artistic director Clare Waight Keller, iconic American artist and Raf-collaborator Sterling Ruby and MSGM founder Massimo Giorgetti. A host of talks and panels are also on the bill, with a timely conference titled “Lessons in Sustainable Fashion” being held at the prestigious headquarters of the British Institute in Florence. 

As usual, there will be an overarching theme tying the various events together, with this year's programme revolving around Pitti’s “Special Click” – a tribute to the event's energy, and its force of creativity that sees ideas “clicking” together. Life-styler Sergio Colantuoni has been tasked with materialising this energy and will be transforming the Piazzale Centrale of the Fortezza da Basso accordingly. 

For a deeper dive into Pitti’s “Special Click” theme and for a full rundown of the collections and catwalk shows taking place, check out the Pitti website here.